Beer Game

“Beer Game” training

The Beer Game is a business game created in the 1960s by Jay Forrester, an electronics engineer at the Massachusetts Institute of Technology (MIT).

The game, which appears to be very simple, is designed to make players aware of stock management. Inventories have the dual characteristic of being, if they are low, a source of optimisation of the company’s financial performance through their direct impact on the WCR, and if they are high, an essential asset in gaining market share through their impact on the customer service rate.


At the end of the course, the trainee will be able to understand :
– the concept of stock holding cost and breakage cost
– the link between stock levels and service quality
– the interdependence of management decisions in supply chains
– the importance of information sharing and cooperation in the supply chain
– The key role of forecasting and safety stock management
– The “whiplash effect” and how to avoid it

Not defined

The training takes place over half a day.
From 2:00 p.m. to 6:00 p.m.

Inter-company: 295 €/person
Intra-company: 2500 €

26-28, rue de Londres
75009 Paris, France


Thanks to its pedagogical approach based on a simplified simulation of the company, this training course is aimed at operational supply chain actors who have to deal with stock management issues, as well as sales managers who have to optimise a customer service rate and financial managers who have to deal with the financial consequences of stock management choices.

This training is accessible to people with disabilities. Please contact us beforehand in order to study the adaptation of the animations and supports that can be put in place.


No particular pre-requisites other than a desired knowledge of the basic principles of company operations: purchases, stocks, sales.

Method And Means

Training can be delivered in-company at the client’s premises.
The training courses can also be given in our premises, either in-house or in-company. We provide :
– Equipped room (video projector, paper board)
– Simulation game materials and objects representing the products
– Theoretical presentations
– Calculation of the results of the simulations on computer

Number of participants

The number of participants can vary from 6 to 36.


Inter-company registration at the latest 7 days before the course.

Further information

Trainee satisfaction rate: 89%

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