Beer Game Training
(Serious Game)


The training is based on the serious game Beer Game created in the 1960s by Jay Forrester, an electronic engineer, at the Massachusetts Institute of Technology (MIT).
Each team represents a company that produces and distributes beer. Each link in the company (factory, logistics base, wholesaler, retailer) defines and applies its supply strategy. In a very simple way (only one product), the game makes the players aware of stock management, the importance of forecasting and the need to communicate between the links in the supply chain.


At the end of the training, the trainee will be able to understand :
• The concept of cost of ownership and cost of breakage;
• The link between stock levels and service quality;
• The interdependence of management decisions in supply chains;
• The importance of information sharing and cooperation in the supply chain;
• The key role of forecasting and safety stock management;
• The “whiplash effect” and how to avoid it.

To be defined

The training is carried out over half a day from 9:30 a.m. to 12:30 p.m. for intercompany training and at the desired times for intra-company training

Intra-company training (<= 9 people): 1 800 € excluding tax, including preparation time and feedback time with the client
Intra-company training (> 9 people): 2 500 € excluding tax, including preparation time and feedback time with the client as well as the presence of two facilitators during the training.

26-28, rue de Londres, 75009 Paris, France


Through its pedagogical approach based on a simplified simulation of the firm, this training course is aimed at company players who have to deal with the operational problems of stock management as well as at people who are directly confronted with the financial consequences of this management and need to understand all the mechanisms.

This training is accessible to people with disabilities. Contact us beforehand to study the adaptation of the animations and supports that can be put in place.


No particular prerequisites other than a general knowledge of the basic principles of company operations: purchases, stocks, sales.

Method and means

The training is provided on our premises for inter-company training.
We provide :
• Equipped room: video projector, flip-chart;
• Simulation game supports and objects representing the products;
• Theoretical training materials;
• Calculations of the results of the game sessions on computer.
The training can also be delivered in-company at the client’s premises (or on
request at our premises).

Number of participants

The number of participants can vary from 4 to 27.


Inter-company training: Registration on
In-company training: Please send your request to

Training Performance Rate

Satisfaction rate: 85% – This rate is calculated on training courses conducted in 2022 and 2023.
Each trainee assesses several criteria using a score from 0 to 4.
The sum of the scores is then compared with the maximum possible total.
The average score given here is therefore 3.4/4.
Drop-out rate: 0% – No trainee has ever left this course during the training period.

Assessment methods

Trainees are assessed by observation and discussion throughout the course.

A certificate is issued to each participant at the end of the course, with 3 possible levels:
A – Knowledge mastered,
B – Knowledge acquired,
C – Knowledge not acquired.


Pierre Fournet

Pierre has more than 30 years of experience in supply chain consulting and in supply chain and ERP information systems. He has been a partner in several supply chain consulting firms and has also worked for various forecasting and planning software editors. He has thus acquired a rich expertise in inventory management and forecasting and planning processes.
He has been running the Beer Game for many years, using teaching materials that he designed.

Pierre is a CPIM (Certified in Production and Inventory Management) graduate from APICS and holds a Master’s degree in Management from IAE Lyon III.
From 9 trainees onwards, Pierre is accompanied in the animation by another supply chain expert

We will respond to you within 48 hours!

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